February 20, 2022
Pitch Competition – 9 Tips to dominate your presentation
I had the opportunity to be a pitch mentor for a pitch competition a few days ago. So with that experience fresh in my head, I put together a list
March 31, 2021
Essential steps for Creating Video Content
When you're creating video content to gain traction or deliver an idea, it can be tempting to jump right into editing without a plan. DON'T! It's a recipe for weak
March 30, 2021
A persuasive pitch for an early-stage startup
Being an early-stage startup founder is complicated. It's a mix of figuring out markets, assembling a team, launching an MVP, and of course
March 27, 2021
Brand identity: the core of meaningful marketing content
As a marketing consultant, I've learned that the brands that succeed and continuously drive sales are those that cultivate and maintain a relationship with their audience. They engage with their community
March 26, 2021
User-centric storytelling for a brand message that sticks
One of the most common mistakes startups make when developing pitches or promotional material is making it all about the product and features. When their efforts fall flat, they wonder
March 25, 2021
Video translation do’s and don’ts
Video translation is a smart way to repurpose a marketing video. Needless to say, when your business is crossing over, your sales message must come across as you intended. Here's the
March 23, 2021
Top 5 Marketing Video ideas to grow your startup
From pitch to launch, marketing videos are highly effective tools to support your startup's development. However, depending on your sales or fundraising needs, there's a specific kind of video to