February 20, 2022
Pitch Competition – 9 Tips to dominate your presentation
I had the opportunity to be a pitch mentor for a pitch competition a few days ago. So with that experience fresh in my head, I put together a list
January 25, 2022
Workday Vs. Work Moments – Avoid burnout in the workplace
Another workday. It's 6 a.m. Time to wake up and get going. You take a shower, brush your teeth and make some coffee. You take a quick look at your
January 18, 2022
Elevator Pitch – 7 parts
You enter the elevator. Suddenly your ideal business partner walks in, right after you. The thing is, he doesn't know who you are or that you need his help. He's
April 1, 2021
Building an Impressive Case Study for your Startup
A case study can play a critical asset for an emerging brand, building credibility to motivate future investors and capture clients. Additionally, case studies often function as public relations tools
March 31, 2021
Essential steps for Creating Video Content
When you're creating video content to gain traction or deliver an idea, it can be tempting to jump right into editing without a plan. DON'T! It's a recipe for weak
March 30, 2021
A persuasive pitch for an early-stage startup
Being an early-stage startup founder is complicated. It's a mix of figuring out markets, assembling a team, launching an MVP, and of course
March 28, 2021
Essential life lessons from my 5-year-old
When I found out I would be a mom, I thought I was ready for what was to come. I had been preparing personally and professionally to navigate motherhood, to
March 27, 2021
Brand identity: the core of meaningful marketing content
As a marketing consultant, I've learned that the brands that succeed and continuously drive sales are those that cultivate and maintain a relationship with their audience. They engage with their community
March 26, 2021
User-centric storytelling for a brand message that sticks
One of the most common mistakes startups make when developing pitches or promotional material is making it all about the product and features. When their efforts fall flat, they wonder
March 25, 2021
Video translation do’s and don’ts
Video translation is a smart way to repurpose a marketing video. Needless to say, when your business is crossing over, your sales message must come across as you intended. Here's the
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